Lecture 2019: Industry 4.0 & Social Media Marketing & Management

Industry 4.0 & Social Media Marketing & Management



Lec­tu­re and class dis­cus­sion, case stu­dies, pre­sen­ta­ti­ons, team work, indi­vi­du­al rea­ding, exercises.

Modu­le coordination

Prof. Dr. Tim Goydke

Sub­ject leaders

  • Unit 1: Claus Micha­el Sattler
  • Unit 2: Dr. Mihae­la Jucan

Lear­ning outcomes

Upon suc­cess­ful com­ple­ti­on of this semi­nar the stu­dent will be able to:

  • Under­stand the dri­vers and enab­lers of Indus­try 4.0
  • Appre­cia­te the smart­ness in Smart Fac­to­ries, Smart cities, smart pro­ducts and smart services
  • Out­line the various sys­tems used in a manu­fac­tu­ring plant and their role in an Indus­try 4.0 world
  • Under­stand the under­ly­ing princi­ples of using Social Media to enga­ge with cli­ents and tar­get audience
  • For­mu­la­te an action plan that com­bi­nes the key Social Media Net­works and tools
  • Effec­tively crea­te com­pel­ling con­tent to incre­a­se your online presence
  • Deve­lop sto­ry tel­ling lines for social media strategies
  • Employ social media to spread information

Over­all, this modu­le will cover the fol­lowing EAM pro­gram­me lear­ning out­co­mes: 1, 3, 5, 7, 8, 10, 12, 13, 18.


Unit 1 “Indus­try 4.0”: The term “Indus­try 4.0” refers to the com­bi­na­ti­on of several major inno­va­tions in digi­tal tech­­nol-ogy that are poi­sed to trans­form the manu­fac­tu­ring sec­tors. From advan­ced robo­tics and machi­ne lear­ning to sof­t­­wa­re-as-a-ser­­vice and the Indus­tri­al Inter­net of Things, the­se chan­ges enab­le a power­ful new way of orga­ni­zing glo­bal ope­­ra-tions. The cour­se intro­du­ces and dis­cus­ses new busi­ness models and forms of ope­ra­ti­ons that are cur­r­ent­ly being ena-bled by tech­no­lo­gi­cal inno­va­tions such as the Indus­tri­al Inter­net of Things (IIoT). This cour­se is inten­ded to enab­le stu-dents to deploy Indus­tri­al Inter­net of Things tech­no­lo­gies to obtain grea­ter value from busi­nes­ses by dia­gno­sing the sta­tes of sys­tems, mea­su­ring acti­vi­ties appro­pria­te­ly, and over­co­m­ing cul­tu­ral obsta­cles to deploy­ment of pro­duc­ti­ve technologies.

Unit 2 “Social Media Mar­ke­ting and Manage­ment”: The know­ledge of tra­di­tio­nal mar­ke­ting is adap­ted to this new world, the social media world. Stu­dents will learn how to use effi­ci­ent­ly and pro­fes­sio­nal­ly social media and under­stand how mar­ke­ting has deve­lo­ped becau­se of the rise of social media and chan­ges in dif­fe­rent under­ly­ing con­tex­tu­al fac-tors. We will inform you about the deve­lo­p­ment of social media and social net­works, such as Face­book, Insta­gram, Twit­ter, You­tube, Lin­kedIn and Xing and how to post at the right time, the right con­tent on the­se net­works in order to achie­ve maxi­mum results. This cour­se will enab­le you to obtain a clear per­spec­ti­ve on what’s hap­pe­ning in the social and digi­tal mar­ke­ting in order to appre­cia­te its true value to con­su­mers and orga­niz­a­ti­on sta­ke­hol­ders. Fur­ther­mo­re, we will show you the dif­fe­ren­ces and cha­rac­te­ris­tics bet­ween genera­ti­ons X, Y (Mil­le­ni­als) and Genera­ti­on Z. This semi­nar aims to show you, both per­so­nal­ly and pro­fes­sio­nal­ly, how agi­le and inter­ac­ti­ve social media can make your life more effi­ci­ent. Last but not least, you will learn about the digi­tal trends of the future and gain rele­vant know­ledge, per­­spec-tives and prac­ti­cal skills requi­red in this new digi­ta­li­zed world.


The cur­rent lite­ra­tu­re list will be given to the stu­dents at the begin­ning of the course.

Teaching staff



Con­ta­ct hours

Claus Micha­el Sattler

Indus­try 4.0


Dr. Mihae­la Jucan

Social Media Mar­ke­ting & Mangement